YardShare nurtures a lively, online, cross-country community of gardening and landscaping amateurs, pros, experts, enthusiasts and newbies seeking and sharing ideas for beautifying their surroundings.
All of the projects are searchable by more than 60 categories that speak to the users’ special interests and provide targeted advertising opportunities for YardShare partners.
New filters combine the category (Gardens, Pools, Patios, etc.) with the owner type (homeowner or “expert” professional) and location (state), if users want to narrow results.
This means advertisers, too, can narrow their focus to target precisely the consumer they seek; since, YardShare visitors have already started a project or at least made the decision to start a project.
What do YardShare visitors have in common? They’re homeowners generating ideas and designs for new projects for which they’ll be shopping for professional assistance and all kinds of outdoor products ranging from lighting to hardscape to plants to kitchens, and everything related.
Why Advertise on YardShare.com?
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YardShare’s target audience consists of homeowners who care for and spend time in their yards. The vast majority of visitors own their homes and are in the idea-generation and design phases of a yard project or landscape improvement. That means they’re shopping for all of the things that can beautify their yards, grow their gardens, enhance their landscapes.
Homeowners who love gardening, landscaping, DIY projects and backyard entertaining comprise the YardShare community. -
YardShare draws an audience that is 60 percent female and 40 percent male. The audience is domestic, with 92 percent from the United States, and it is mature, with 74 percent age 35 or older. Further, 40 percent of users are between 35 and 49 and 34 percent are 50 and older.
The demographics reflect the general characteristic YardShare visitors tend to share: They own homes. It also may reflect that they have the money and, in the cases of the older users, the time to work on yard projects. -
The site draws 40,000 monthly visitors for 380,000 monthly page views. Members come from all over the United States, with concentrations on the West Coast and in the Southeast (12 percent from California, 7 percent from New York , 7 percent from Texas and 6 percent from Florida).
YardShare has an archive of more than 1,500 yards and 12,000 pictures, growing daily.
Choose From These Available Formats
- You customize the Title, Description, Company/Product Name & Website.
- A Custom Image can represent your business, product, logo, or simply draw attention to your ad.
- Premier Placement on Yard Category & Search pages. Only one Feature Ad per page.
- Expanded area for a description of your company, product or website. This enables you to tell "your story" to engage the buyer.
- Direct access via log-in to view ad performance, keep ads up-to-date, or rotate new material in and out of the ad.
- All ads link directly to a page specified by you on your website.
- You customize the Title, Description, Company/Product Name & Website.
- A Custom Image can represent your business, product, logo, or simply draw attention to your ad.
- Available on all YardShare pages.
- Right margin ads are above the fold and integrate well with YardShare content.
- Direct access via log-in to view ad performance, keep ads up-to-date, or rotate new material in and out of the ad.
- All ads link directly to a page specified by you on your website.
